Introducing Metastential

It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we […]

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Podcast Ep. 14 – Abstraction

What’s going on with technology that we’re getting farther away from the results of our work? Metastential has a chat with Christoph Saxe, Sr. Software Deevloper and Front End Development practice lead at Connective DX, where we discuss the pros and cons of this growing abstraction. We talk about the SDK for Experience, and even […]

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Podcast Ep. 13 – The Object Voice

We’re all pretty familiar with the personal data tools out there, from Fitbit to Mint…we’re tracking more and more about ourselves. But what if we apply goals to all that data tracking? We see it with the evolution of counting steps to tracking those steps against the goal of being able to run a marathon. […]

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Podcast Ep. 12 – The Personalization Index and Ambient States

Tom and I reminisce about our workshop at last year’s Giant conference in Charleston, South Carolina where we introduced the concept of an ambient state of connectivity. In that workshop we walked folks through the personalization index, created with our friends and colleagues Amanda Bernard and Barb Wallace, and how we’re moving to a new […]

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Podcast Ep. 11 – Elements of Story

We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]

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Stranger Things Type Generator

Like the rest of America, I became obsessed with the Netflix original series Stranger Things. I am their target demo: A dude of a certain age who grew up when the story is set; I played Dungeons & Dragons with friends (though I was more of a Axis & Allies guy); and I eventually found […]

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Podcast – Tribes and the Dimensions of Empathy

What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]

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