It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we […]
Perhaps it’s because I’ve spent most of my adult life–and all of my professional career–working ...
It played out like a modern day detective story: A vague clue inadvertently delivered through ...
From the not-yet-created How to Be a Good Client files: How to Avoid Creating a ...
Tom and Derek get to the heart of the Meme, and discover at least one ...
Tom and Derek take on the origins of “Metastential” – where does the name come ...
Once in a while we get a fun example of “meta” and how it works through our digital world. https://www.washingtonpost.com/lifestyle/2019/01/31/how-this-amateur-painting-became-hilarious-social-media-sensation/?utm_term=.632bb78a2539 In this case check out this really great set of interactions around amateur art, social networks and recognition. The nascent spark was with an individual sharing some creativity online with minimal expectations. Reddit took the concept […]
Lower Boom is a launchpad and laboratory for storytellers. Matt Shulte, founder and CEO wants to facilitate storytelling in our new media environment, taking account the large changes in technology, financial and output models. During the podcast we discuss how things have changed. What would a forward thinking film or media studio look like given […]
What energy do you bring to problem solving? Are you the type who loves a good challenge and just digs in? Do you get frustrated by the seemingly never-ending train of issues? Or are you someone who needs to know WHY before you dig in? We’ll discuss it all and some tactics for shifting the […]
We all carry our biases with us. They are there in the music we listen to, the TV shows we watch, the news sources we trust. We live our lives through experiences that shape us and our views of the world, which naturally creates preferences and biases. But what should we do with our bias […]
Definition of sarcasm 1. 1: a sharp and often satirical or ironic utterance designed to cut or give pain 2. 2a : a mode of satirical wit depending for its effect on bitter, caustic, and often ironic language that is usually directed against an individual b : the use or language of sarcasm Seems silly to try and unpack sarcasm as […]
Tom and Bryan Rhoads discuss content – the importance of narrative, and what’s next. Too often organizations worry about only the next post, article or email blast, when in fact the entire story line is critical. It’s all got to go somewhere. Bryan breaks down story archetypes in light of modern content requirements. Ever wonder […]
We take it one step farther with Matt Morasky – digging deeper into the act of facilitation, and maintaining the right tone and energy during a session. There are some very valuable reasons to act as a third party, removed from the actual situation. For those who’ve ever had to lead a work event, this […]
With the rise of interactive, voice-enabled home devices a whole host of new trends appear. If it is indeed the end of the keyboard-driven world as we know it, what’s next? With Amazon Alexa, Google and Siri entering our lives, what are the content, data and search implications when we move past pages, and text […]
Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments. “Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them […]
Coming out of our most recent election cycle, Tom and guest Bryan Rhoads take on the media hangover – what happened during that whole party anyway? We dig into some concepts of mistrust, accountability and the fact that we’re all pleasure-seeking media filters. We have to deal with it. Bryan also compares […]