It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we […]
From the not-yet-created How to Be a Good Client files: How to Avoid Creating a ...
Tom and Derek get to the heart of the Meme, and discover at least one ...
Tom and Derek take on the origins of “Metastential” – where does the name come ...
Computing devices can now be found almost anywhere. No longer just a phone, we can ...
With the rise of interactive, voice-enabled home devices a whole host of new trends appear. If it is indeed the end of the keyboard-driven world as we know it, what’s next? With Amazon Alexa, Google and Siri entering our lives, what are the content, data and search implications when we move past pages, and text […]
Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments. “Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them […]
Coming out of our most recent election cycle, Tom and guest Bryan Rhoads take on the media hangover – what happened during that whole party anyway? We dig into some concepts of mistrust, accountability and the fact that we’re all pleasure-seeking media filters. We have to deal with it. Bryan also compares […]
Apple did what Apple does by forcing us all to change our ways because… “courage.” Yes, Apple has killed the headphone jack but gave us wireless earbuds. Of course, there must be hundreds of people out there who have already lost one of those earbuds, because…dumb. Leave it to 3D printing to solve the problem […]
“Thirty years from now, 99 percent of cars on the market will be capable of full autonomy, but not every car on the market will have a steering wheel. That will be the dividing line between Mobility brands and Driving brands.”—Alex Roy, The Autonomous Winter Is Coming Everyone is all wound up about the fast approaching future of autonomous […]
As we discussed in episode 17 of the Metastential podcast, “Automated Messaging and Screaming Robots,” there’s a growing movement toward automated messaging in marketing that prompts some big questions. Sure, there are lots and lots of valid use cases for automating certain types of messaging, but do we really think we can simply automate relationships with […]
We’ve been talking a bit lately about the role of automation in our digital worlds. Tom stumbled across a discussion on the BBC about the possibility of both the Trump and Clinton campaigns employing tweet bots, especially during high-volume conversational events like the debates. And that begs the question: […]
Our more chill sibling to the North has a message for us… “It’s okay, America… don’t freak out…” It’s weirdly nice to hear, as it is one of the few positive items to air recently. We live in a nice neighborhood. Check out the video “As their closest friends and neighbours, we thought it was […]
The problem I have with the new Apple phones isn’t the loss of the headphone jack… it’s the lack of control when the tiny (and now completely losable) earbuds start falling into toilets etc. This is a perfect response to the poor design. Go Internet! Read the article here – Thanks to Gizmodo.com […]
Right on cue following our discussion of the format wars on the podcast, Amazon launches their own streaming music service. A brief report on The Daily Beast says Amazon Music Unlimited will run $3.99 per month for customers who have the Amazon Echo speaker, $7.99 for Amazon Prime subscribers who want to use a different […]