It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we [...]
We like to think of the online experience as being an extension of our real ...
One of the most intriguing areas of interest for me is the steps being taken ...
As an element of drama, Aristotle said that catharsis is “A purifying or figurative cleansing ...
Everybody loves a good Photoshop Fail. I mean, what’s not to love? The immediate and ...
I found myself in the middle of a pretty cool opportunity yesterday. Dave Gray likes to play with new technologies, and we were experimenting with a virtual Lean Coffee… getting together to solve some ad-hoc issues. The group was myself, Dave, and Mike Bonifer, CEO of Gamechangers. Through the magic of dot-voting, the group ended [...]
There’s a lot of talk out there about how brands need to tell stories. It’s easier said than done, for sure. But when done right it is extremely powerful. Skype knows their brand story well and this three minute clip is a moving expression of that story. They can tell you that their technology builds [...]
There’s something oddly compelling and satisfying about watching a man recreate the iOS interface using nothing more than MS Word. Maybe it’s the comeuppance of a meticulously branded “product design” institution? Maybe it’s the Goliath vs. Goliath face-off with uglier giant actually besting its prettier rival with its most pedestrian weapon? Maybe it’s just the [...]
I often start content workshops with a simple question: What is content? The answers invariably point to copy, which is an element of content, but not the totality. I then propose that content is anything that conveys meaning: it is copy, and imagery, and video, and even interaction. If it conveys a message—no matter how [...]
I recently attended a talk by Jullien Gordon who came through town delivering the message about Millennials to HR and management audiences. He gave an engaging talk about this new animal, the one we’re all worried about. Everyone wants to tame the Millennial. They don’t buy cars like they used to… they ride bikes. They [...]
“The most fruitful and natural exercise for our minds is, in my opinion, conversation.” ― Michel de Montaigne Tom often talks about how social media is just a digital extension of our existing behaviors. That got me thinking about the Miley Cyrus kerfuffle today and whether the fact that her record-breaking Video Music Awards performance is [...]
One of the content strategy topics I get asked most about is content curation. You can Google the term for an in-depth break down of the various tactics and benefits of curating content but what you’ll find is…a lot of the same thing. Sure, there will be some slight differences but as far as the [...]
I grew up riding dirt bikes. I’d spend hours upon hours in all manner of weather tearing up the ravine behind my parents’ house in Michigan. Because they wanted me to learn the value of work and a dollar, I had to pay for all of my own maintenance and fuel for the bikes, which [...]
While not a contributor, I am a fan of fan fiction. I love the whole concept of it. The idea that fans can take a story and characters and create their own twists and turns is entirely metastential. To see a show that people are absolutely obsessed with incorporate into their story the fan fiction [...]