Introducing Metastential

It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we […]

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Podcast Ep. 20 – Bubbles Hurt Edition

Coming out of our most recent election cycle, Tom and guest Bryan Rhoads take on the media hangover – what happened during that whole party anyway? We dig into some concepts of mistrust, accountability and the fact that we’re all pleasure-seeking media filters. We have to deal with it.       Bryan also compares […]

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Podcast Ep. 19 – 3D Printing FTW!

Apple did what Apple does by forcing us all to change our ways because… “courage.” Yes, Apple has killed the headphone jack but gave us wireless earbuds. Of course, there must be hundreds of people out there who have already lost one of those earbuds, because…dumb. Leave it to 3D printing to solve the problem […]

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The Donald as a Weed-Pushing Chatbot

As we discussed in episode 17 of the Metastential podcast, “Automated Messaging and Screaming Robots,” there’s a growing movement toward automated messaging in marketing that prompts some big questions. Sure, there are lots and lots of valid use cases for automating certain types of messaging, but do we really think we can simply automate relationships with […]

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Hey, thanks Canada!

Our more chill sibling to the North has a message for us… “It’s okay, America… don’t freak out…” It’s weirdly nice to hear, as it is one of the few positive items to air recently. We live in a nice neighborhood. Check out the video “As their closest friends and neighbours, we thought it was […]

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Innovation Begets Innovation

The problem I have with the new Apple phones isn’t the loss of the headphone jack… it’s the lack of control when the tiny (and now completely losable) earbuds start falling into toilets etc. This is a perfect response to the poor design. Go Internet!   Read the article here – Thanks to Gizmodo.com   […]

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Amazon Launches Streaming Music Service

Right on cue following our discussion of the format wars on the podcast, Amazon launches their own streaming music service. A brief report on The Daily Beast says Amazon Music Unlimited will run $3.99 per month for customers who have the Amazon Echo speaker, $7.99 for Amazon Prime subscribers who want to use a different […]

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