Introducing Metastential

It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we [...]

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New Consulting Team Brought in to Assess Portland’s Reaction to the New PDX Carpet.

AP – Port of Portland has announced a new initiative to assess local reaction to the new carpet installed at PDX. It has recently hired Los Angeles consulting firm Grinner and Smirk to launch a consumer sentiment analysis, with a goal of understanding consumer reaction to the change. “The whole thing caught us by surprise”, [...]

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Role Models for Creativity

I found myself in the middle of a pretty cool opportunity yesterday. Dave Gray likes to play with new technologies, and we were experimenting with a virtual Lean Coffee… getting together to solve some ad-hoc issues. The group was myself, Dave, and Mike Bonifer, CEO  of Gamechangers. Through the magic of dot-voting, the group ended [...]

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iOS Rebuilt in Word Document…Yes, Word Doc

There’s something oddly compelling and satisfying about watching a man recreate the iOS interface using nothing more than MS Word. Maybe it’s the comeuppance of a meticulously branded “product design” institution? Maybe it’s the Goliath vs. Goliath face-off with uglier giant actually besting its prettier rival with its most pedestrian weapon? Maybe it’s just the [...]

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Beauty Held in the Eye of a Master

Everybody loves a good Photoshop Fail. I mean, what’s not to love? The immediate and relatively inexpensive access to “quick fix” edits of photography in the hands of the under-trained masses has given us hilarious results and cringe-worthy brand schadenfreude. But photo editing pre-dates the digital tools that has made it so easy and a [...]

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Millennials and our Expectations

I recently attended a talk by Jullien Gordon who came through town delivering the message about Millennials to HR and management audiences. He gave an engaging talk about this new animal, the one we’re all worried about. Everyone wants to tame the Millennial. They don’t buy cars like they used to… they ride bikes. They [...]

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Miley Cyrus and The Tyranny of the Mundane

“The most fruitful and natural exercise for our minds is, in my opinion, conversation.”  ― Michel de Montaigne Tom often talks about how social media is just a digital extension of our existing behaviors. That got me thinking about the Miley Cyrus kerfuffle today and whether the fact that her record-breaking Video Music Awards performance is [...]

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