It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we […]
From the not-yet-created How to Be a Good Client files: How to Avoid Creating a ...
Tom and Derek get to the heart of the Meme, and discover at least one ...
Tom and Derek take on the origins of “Metastential” – where does the name come ...
Computing devices can now be found almost anywhere. No longer just a phone, we can ...
Tom’s doing a little song and dance at the Delight conference on the topic of empathy, so we dig into a little bit: what do we really mean when we say we want to “build empathy” with our users; how do even do that; and why is it important? With the easy access to customer […]
Like the rest of America, I became obsessed with the Netflix original series Stranger Things. I am their target demo: A dude of a certain age who grew up when the story is set; I played Dungeons & Dragons with friends (though I was more of a Axis & Allies guy); and I eventually found […]
What’s it mean to disconnect from Social for a while? What drives us to pack up our Barbies and head home for the day? Tom and Derek investigate what drives us off, and maybe back onto, the socials. We also get into a deeper conversation about the role of Experience Strategist, and how it differs […]
What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]
As strategists, we rely on data and insights to identify user needs we can better meet or business opportunities we can uncover for our clients. But there’s a danger in relying solely on existing information, lest you end up with just a “faster horse.” In this episode Tom advocates for leaving space for the “creative […]
Hey agency people, do you ever get the feeling that you’re doing this to a client? Sometimes context helps them understand the journey a little better.
Tom and Derek discuss the evolution of chat, instant messaging and digital collaboration tools. Are we enabling better working relationships or creating our own metastential crises with so many channels of communication?
Extending on topics consultant Lee Bryant raises in his article, “The Chat Overload is Just Beginning,” we dig into what drives digital trends and what motivates early adopters. As Lee noted, “Early adopters declare things ‘over’ before second wave adopters have even used them. Let’s wait and see what happens at scale,” at what point […]
Derek’s Four Rules for Engagement come into play again as we discuss Pokemon GO. Marketers have an opportunity, but it’s going to take adherence to a few guidelines to make it successful. Don’t be that guy… read the article here. And of course, listen to our podcast… Here’s some fun Pokemon #meta too. The most […]
We’ve heard for a decade now that publishing is dying/dead as a business…multimedia publishers, Vice, says otherwise. A fascinating feature, The virtues of Vice: how punk magazine was transformed into media giant, gives insights into how these punks bucked the commonly held belief that news media is a dying business and grew from a zine […]