It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we […]
From the not-yet-created How to Be a Good Client files: How to Avoid Creating a ...
Tom and Derek get to the heart of the Meme, and discover at least one ...
Tom and Derek take on the origins of “Metastential” – where does the name come ...
Computing devices can now be found almost anywhere. No longer just a phone, we can ...
Our more chill sibling to the North has a message for us… “It’s okay, America… don’t freak out…” It’s weirdly nice to hear, as it is one of the few positive items to air recently. We live in a nice neighborhood. Check out the video “As their closest friends and neighbours, we thought it was […]
The problem I have with the new Apple phones isn’t the loss of the headphone jack… it’s the lack of control when the tiny (and now completely losable) earbuds start falling into toilets etc. This is a perfect response to the poor design. Go Internet! Read the article here – Thanks to Gizmodo.com […]
Right on cue following our discussion of the format wars on the podcast, Amazon launches their own streaming music service. A brief report on The Daily Beast says Amazon Music Unlimited will run $3.99 per month for customers who have the Amazon Echo speaker, $7.99 for Amazon Prime subscribers who want to use a different […]
In the late 1970s and early 1980s there was a war raging. It had nothing to do with the Russians, but did affect our culture for decades to come. It was The Format Wars between two competing media technologies: VHS vs. Betamax. We dig into what gave VHS the competitive edge in the format wars […]
Last week was the annual Delight Conference—hosted by our agency, Connective DX—and while walking to the kickoff party, we hit on a new concept: Tomsplaining. I won’t give too much away but just know that if you thought “Mansplaining” was annoying, you ain’t heard nothing yet. And then just marvel at the sight of Rod […]
What’s going on with technology that we’re getting farther away from the results of our work? Metastential has a chat with Christoph Saxe, Sr. Software Deevloper and Front End Development practice lead at Connective DX, where we discuss the pros and cons of this growing abstraction. We talk about the SDK for Experience, and even […]
We’re all pretty familiar with the personal data tools out there, from Fitbit to Mint…we’re tracking more and more about ourselves. But what if we apply goals to all that data tracking? We see it with the evolution of counting steps to tracking those steps against the goal of being able to run a marathon. […]
Tom and I reminisce about our workshop at last year’s Giant conference in Charleston, South Carolina where we introduced the concept of an ambient state of connectivity. In that workshop we walked folks through the personalization index, created with our friends and colleagues Amanda Bernard and Barb Wallace, and how we’re moving to a new […]
We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]
We sit down with our very first Metastential podcast interview subject, Julie Sabey! I worked with Julie at Critical Mass in Calgary and always loved our happy hour discussions related to story telling, branding and content strategy. Julie’s career has covered them all so she has a lot of thoughts on the challenges companies face […]