It was heartwarming to see this article praising collaboration on Slate last week since it gets to the core of our mission here at Metastential. We believe that when it comes to Creative Strategy two brains really are better than one, especially when each of those brains challenges and compliments the other. That’s how we […]
Tom and Derek get to the heart of the Meme, and discover at least one ...
Tom and Derek take on the origins of “Metastential” – where does the name come ...
Computing devices can now be found almost anywhere. No longer just a phone, we can ...
Extending on topics consultant Lee Bryant raises in his article, “The Chat Overload is Just Beginning,” we dig into what drives digital trends and what motivates early adopters. As Lee noted, “Early adopters declare things ‘over’ before second wave adopters have even used them. Let’s wait and see what happens at scale,” at what point […]
Derek’s Four Rules for Engagement come into play again as we discuss Pokemon GO. Marketers have an opportunity, but it’s going to take adherence to a few guidelines to make it successful. Don’t be that guy… read the article here. And of course, listen to our podcast… Here’s some fun Pokemon #meta too. The most […]
We’ve heard for a decade now that publishing is dying/dead as a business…multimedia publishers, Vice, says otherwise. A fascinating feature, The virtues of Vice: how punk magazine was transformed into media giant, gives insights into how these punks bucked the commonly held belief that news media is a dying business and grew from a zine […]
We like to think of the online experience as being an extension of our real life. We are who we are and while the elements that make up who we are might be expressed differently in the digital world, it’s not a drastically different person than who we really are. It’s variations and shades of […]
I found myself in the middle of a pretty cool opportunity yesterday. Dave Gray likes to play with new technologies, and we were experimenting with a virtual Lean Coffee… getting together to solve some ad-hoc issues. The group was myself, Dave, and Mike Bonifer, CEO of Gamechangers. Through the magic of dot-voting, the group ended […]
One of the most intriguing areas of interest for me is the steps being taken to bridge the gap between the digital and physical worlds. Google Glass may be a bit obnoxious in practice today but the potential for technology like that is astonishing. Watching my son play on his Xbox Kinect is another insight […]
There’s a lot of talk out there about how brands need to tell stories. It’s easier said than done, for sure. But when done right it is extremely powerful. Skype knows their brand story well and this three minute clip is a moving expression of that story. They can tell you that their technology builds […]
As an element of drama, Aristotle said that catharsis is “A purifying or figurative cleansing of the emotions, especially pity and fear,” which makes it possible for the audience to connect with the subject and characters of the play. Without this connection, we might all look at a tragedy and collective say, “So what?” But […]
There’s something oddly compelling and satisfying about watching a man recreate the iOS interface using nothing more than MS Word. Maybe it’s the comeuppance of a meticulously branded “product design” institution? Maybe it’s the Goliath vs. Goliath face-off with uglier giant actually besting its prettier rival with its most pedestrian weapon? Maybe it’s just the […]
Everybody loves a good Photoshop Fail. I mean, what’s not to love? The immediate and relatively inexpensive access to “quick fix” edits of photography in the hands of the under-trained masses has given us hilarious results and cringe-worthy brand schadenfreude. But photo editing pre-dates the digital tools that has made it so easy and a […]