Author Archive | Derek Phillips

Upon My Departure, And Return, To Facebook

Perhaps it’s because I’ve spent most of my adult life–and all of my professional career–working with large organizations, but I am not a data privacy alarmist. Most large organizations struggle with the basics of digital marketing and technology, never mind some vast conspiracy to manipulate the hearts and minds of the populace. It’s just too […]

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The Ultimate Unmasking

It played out like a modern day detective story: A vague clue inadvertently delivered through an off-hand remark…a series of people connected by name and activities…a false name derived from the target’s personal interests…but did it all add up? In this case, it did. And it ended up being stranger than fiction. This week the […]

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Ep. 26 – Check Your Bias

We all carry our biases with us. They are there in the music we listen to, the TV shows we watch, the news sources we trust. We live our lives through experiences that shape us and our views of the world, which naturally creates preferences and biases. But what should we do with our bias […]

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Sarcasm and the Art of F You

Definition of sarcasm 1. 1:  a sharp and often satirical or ironic utterance designed to cut or give pain 2. 2a :  a mode of satirical wit depending for its effect on bitter, caustic, and often ironic language that is usually directed against an individual b :  the use or language of sarcasm Seems silly to try and unpack sarcasm as […]

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Podcast Ep. 21 – Social Media’s Broken Promise

Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments. “Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them […]

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Podcast Ep. 19 – 3D Printing FTW!

Apple did what Apple does by forcing us all to change our ways because… “courage.” Yes, Apple has killed the headphone jack but gave us wireless earbuds. Of course, there must be hundreds of people out there who have already lost one of those earbuds, because…dumb. Leave it to 3D printing to solve the problem […]

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The Donald as a Weed-Pushing Chatbot

As we discussed in episode 17 of the Metastential podcast, “Automated Messaging and Screaming Robots,” there’s a growing movement toward automated messaging in marketing that prompts some big questions. Sure, there are lots and lots of valid use cases for automating certain types of messaging, but do we really think we can simply automate relationships with […]

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