What’s it mean to disconnect from Social for a while? What drives us to pack up our Barbies and head home for the day? Tom and Derek investigate what drives us off, and maybe back onto, the socials. We also get into a deeper conversation about the role of Experience Strategist, and how it differs […]
Author Archive | Tom Bennett
What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]
Hey agency people, do you ever get the feeling that you’re doing this to a client? Sometimes context helps them understand the journey a little better.
Derek’s Four Rules for Engagement come into play again as we discuss Pokemon GO. Marketers have an opportunity, but it’s going to take adherence to a few guidelines to make it successful. Don’t be that guy… read the article here. And of course, listen to our podcast… Here’s some fun Pokemon #meta too. The most […]
Tom and Derek get to the heart of the Meme, and discover at least one of the reasons why they work so well in our culture.
Tom and Derek take on the origins of “Metastential” – where does the name come from, what does it even mean? We open the conversation on the way to understanding Memes, with the context shifting and cultural relevance, with some favorite cultural themes thrown in. Where concepts overlap, there is treasure…
I found myself in the middle of a pretty cool opportunity yesterday. Dave Gray likes to play with new technologies, and we were experimenting with a virtual Lean Coffee… getting together to solve some ad-hoc issues. The group was myself, Dave, and Mike Bonifer, CEO of Gamechangers. Through the magic of dot-voting, the group ended […]
I recently attended a talk by Jullien Gordon who came through town delivering the message about Millennials to HR and management audiences. He gave an engaging talk about this new animal, the one we’re all worried about. Everyone wants to tame the Millennial. They don’t buy cars like they used to… they ride bikes. They […]
Computing devices can now be found almost anywhere. No longer just a phone, we can wear NIKE Powerbands, FitBits, Google Glass, and now even clothing manufacturers are designing computing devices into our fabrics. More and more elements in our lives can now compute and communicate with one another, sharing data, and affecting our behavior. With […]