Shows in Featured section
Once in a while we get a fun example of “meta” and how it works through our digital world. https://www.washingtonpost.com/lifestyle/2019/01/31/how-this-amateur-painting-became-hilarious-social-media-sensation/?utm_term=.632bb78a2539 In this case check out this really great set of interactions around amateur art, social networks and recognition. The nascent spark was with an individual sharing some creativity online with minimal expectations. Reddit took the concept […]
Perhaps it’s because I’ve spent most of my adult life–and all of my professional career–working with large organizations, but I am not a data privacy alarmist. Most large organizations struggle with the basics of digital marketing and technology, never mind some vast conspiracy to manipulate the hearts and minds of the populace. It’s just too […]
Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments. “Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them […]
Coming out of our most recent election cycle, Tom and guest Bryan Rhoads take on the media hangover – what happened during that whole party anyway? We dig into some concepts of mistrust, accountability and the fact that we’re all pleasure-seeking media filters. We have to deal with it. Bryan also compares […]
In the late 1970s and early 1980s there was a war raging. It had nothing to do with the Russians, but did affect our culture for decades to come. It was The Format Wars between two competing media technologies: VHS vs. Betamax. We dig into what gave VHS the competitive edge in the format wars […]
Tom and I reminisce about our workshop at last year’s Giant conference in Charleston, South Carolina where we introduced the concept of an ambient state of connectivity. In that workshop we walked folks through the personalization index, created with our friends and colleagues Amanda Bernard and Barb Wallace, and how we’re moving to a new […]
We sit down with our very first Metastential podcast interview subject, Julie Sabey! I worked with Julie at Critical Mass in Calgary and always loved our happy hour discussions related to story telling, branding and content strategy. Julie’s career has covered them all so she has a lot of thoughts on the challenges companies face […]
From the not-yet-created How to Be a Good Client files: How to Avoid Creating a Monster. Anyone who has done work-for-hire in a creative field has experienced the frustration and humility of having to “Frankenstein” a solution. We try to avoid it by presenting our favorite solution in a certain order—and no matter what we […]
Extending on topics consultant Lee Bryant raises in his article, “The Chat Overload is Just Beginning,” we dig into what drives digital trends and what motivates early adopters. As Lee noted, “Early adopters declare things ‘over’ before second wave adopters have even used them. Let’s wait and see what happens at scale,” at what point […]
Tom and Derek get to the heart of the Meme, and discover at least one of the reasons why they work so well in our culture.