We sit down with our very first Metastential podcast interview subject, Julie Sabey! I worked with Julie at Critical Mass in Calgary and always loved our happy hour discussions related to story telling, branding and content strategy. Julie’s career has covered them all so she has a lot of thoughts on the challenges companies face […]
How is that new job in Corporate Communications coming lately? Big budgets? Huge influence? Big lunches? Oh really? Not that great huh? What’s that? Pranks? Who? Can’t seem to get that message out through the mess? Huh… what was that you were saying? Consider this post on The Good Blog. The Yes Men have jumped […]
As an experiment, this is a captured chat that we had the other night… We’re trying to find a way to document a live discussion, as the interplay, and how ideas spontaneously form is interesting. Read at your own risk… Tom: So Derek, at lunch today we had an interesting conversation about Social Media, mixing […]
People are busy, we all know that. Getting their attention is harder and harder all the time. That’s especially true for member organizations and advocacy groups. The National PTA is both and has adapted some social media practices in order to reach out and maintain contact with more than 5 million volunteers in 25,000 local […]
Dan Laninga is Marketing Manager for Cygnus, makers of wall mounted and mobile computing workstations for healthcare. He is in a niche market and located in a relatively remote part of America. To say Laninga and his company face challenges when it comes to finding leads and maintaining client engagement is like saying it gets […]
All companies have their issues. Legendary brands are no exceptions and when your brand is one that conjures up vivid…well…images, the sword certainly cuts both ways. I caught up with Scott Smith, Editor and Director of Content at Playboy.com to briefly discuss some of the challenges he faces in a world of ISP blockers, content […]
Jesse Liebman applies some common sense to how we should rate social media as a marketing tool. He reminds us that we all have different types of relationships that require different levels of communication. Just because you can communicate on a minute-by-minute basis doesn’t mean you should. Look at the big picture when analyzing your […]
Losing a pleasant evening to finally building my own WP blog – tweets and all… http://www.tomnjudy.com/Strategist # Just ’cause a Pit Bull has lipstick doesn’t make it a good VP # Powered by Twitter Tools.