Major Scaled #2 : REM – “Recovering My Religion” from major scaled on Vimeo. This video shows exactly how easily it is for your message to be misconstrued by tone. The simple act of changing “Losing My Religion” from a minor key to a major key has a profound affect on how we receive the [...]
Collaborative discovery sessions with clients reveal patterns to the environmental needs of major organizations. We’ve found that is helpful to share with clients a list of socially calibrated attributes that may prompt internal evaluation and change. How does your organization compare with this list? Are you ready to make a transition to managing a socially [...]
Recently, Tom and I had a discussion about mono vs. stereo sound and why some records might sound better in the former mix than in the latter, more modern composition. After all, stereo sound is all about spatial modeling of sound that puts the listener “in” the mix. It’s the exploitation of an aural trick [...]
It’s a cliché, but it’s true: life is complicated. That becomes all the more true when trying to boil down complex issues into simple, easily communicated and shared messages. Yet, that’s exactly what’s required of good marketing, a point made all the more sharp by the rise of “memes.” Enter: Kony 2012 The last few [...]
Everyone’s talking about Kickstarter, the online micro-funding service that last week announced that it was on track to disburse more than $150 million to artists this year—that’s at least $4 million more than the National Endowment for the Arts annual budget! It brings me back to a discussion the Glorious Noise crew had at the [...]
“Content is King!” they shout from their rooftops. It’s the clarion call for all Content Strategists and content-minded marketers everywhere, but it’s only half right. The reality is that there’s no shortage of content–a simple Google search on nearly any combination of words will back me up. Simply gathering and creating content does not get [...]
A friend and I were recently trying to remember what year it was that we saw President George H.W. Bush in our home town of Grand Rapids, Michigan. We knew it was the early 1990s as we were in our late teens or very early 20s. We bantered back and forth (via Instant Message, no [...]
So there’s a lot of chatter out there today about Facebook’s announcement that they’re getting into the email game (sort of). Here’s what we know… If this rolls out as Facebook founder and CEO Mark Zuckerberg envisions it then we might just say goodbye to email as we know it since he says Facebook believes [...]
This clip from the extras section of Charlie Chaplin’s The Circus DVD is generating a bit of buzz in that it appears to show a woman (or man in drag) caught talking on a cell phone in 1928. It’s of course impossible to say for certain what’s happening in this clip, but it begs the [...]
“Liking” an article that questions the value of Facebook Likes is Metastential. TweetFacebookLinkedInTumblrStumbleDiggDelicious
