Archive | commentary

Have We Created a Monster?

From the not-yet-created How to Be a Good Client files: How to Avoid Creating a Monster. Anyone who has done work-for-hire in a creative field has experienced the frustration and humility of having to “Frankenstein” a solution. We try to avoid it by presenting our favorite solution in a certain order—and no matter what we […]

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Role Models for Creativity

I found myself in the middle of a pretty cool opportunity yesterday. Dave Gray likes to play with new technologies, and we were experimenting with a virtual Lean Coffee… getting together to solve some ad-hoc issues. The group was myself, Dave, and Mike Bonifer, CEO  of Gamechangers. Through the magic of dot-voting, the group ended […]

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Millennials and our Expectations

I recently attended a talk by Jullien Gordon who came through town delivering the message about Millennials to HR and management audiences. He gave an engaging talk about this new animal, the one we’re all worried about. Everyone wants to tame the Millennial. They don’t buy cars like they used to… they ride bikes. They […]

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Miley Cyrus and The Tyranny of the Mundane

“The most fruitful and natural exercise for our minds is, in my opinion, conversation.”  ― Michel de Montaigne Tom often talks about how social media is just a digital extension of our existing behaviors. That got me thinking about the Miley Cyrus kerfuffle today and whether the fact that her record-breaking Video Music Awards performance is […]

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Watch Your Tone!

Major Scaled #2 : REM – “Recovering My Religion” from major scaled on Vimeo. This video shows exactly how easily it is for your message to be misconstrued by tone. The simple act of changing “Losing My Religion” from a minor key to a major key has a profound affect on how we receive the […]

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Keeping It Simple Can Be Stupid

It’s a cliché, but it’s true: life is complicated. That becomes all the more true when trying to boil down complex issues into simple, easily communicated and shared messages. Yet, that’s exactly what’s required of good marketing, a point made all the more sharp by the rise of “memes.” Enter: Kony 2012 The last few […]

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