Rants and Ideas we’re trying out
Collaborative discovery sessions with clients reveal patterns to the environmental needs of major organizations. We’ve found that is helpful to share with clients a list of socially calibrated attributes that may prompt internal evaluation and change. How does your organization compare with this list? Are you ready to make a transition to managing a socially [...]
Recently, Tom and I had a discussion about mono vs. stereo sound and why some records might sound better in the former mix than in the latter, more modern composition. After all, stereo sound is all about spatial modeling of sound that puts the listener “in” the mix. It’s the exploitation of an aural trick [...]
As an experiment, this is a captured chat that we had the other night… We’re trying to find a way to document a live discussion, as the interplay, and how ideas spontaneously form is interesting. Read at your own risk… Tom: So Derek, at lunch today we had an interesting conversation about Social Media, mixing [...]
It’s ridiculous, really: a burger inside a burger. Why not simply have two burgers? Why? Because we revel in the ludicrous. A Big Mac was a sensation in it’s day. It was a fast food display of a country on top of the world. Hell yes we could throw an extra patty and a bun [...]
Think back about the Monkees… Micky, Pete, Mike, and Davy… You haven’t in a little while have you? They were cool, our own home-grown answer to the Invasion… the Fab Four… or were they? We all know with a wink that this great little rock band was a put-on, a manufactured marketing gag built for [...]
