Archive | saying

Podcast Ep. 11 – Elements of Story

We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]

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Have We Created a Monster?

From the not-yet-created How to Be a Good Client files: How to Avoid Creating a Monster. Anyone who has done work-for-hire in a creative field has experienced the frustration and humility of having to “Frankenstein” a solution. We try to avoid it by presenting our favorite solution in a certain order—and no matter what we […]

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Role Models for Creativity

I found myself in the middle of a pretty cool opportunity yesterday. Dave Gray likes to play with new technologies, and we were experimenting with a virtual Lean Coffee… getting together to solve some ad-hoc issues. The group was myself, Dave, and Mike Bonifer, CEO  of Gamechangers. Through the magic of dot-voting, the group ended […]

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Millennials and our Expectations

I recently attended a talk by Jullien Gordon who came through town delivering the message about Millennials to HR and management audiences. He gave an engaging talk about this new animal, the one we’re all worried about. Everyone wants to tame the Millennial. They don’t buy cars like they used to… they ride bikes. They […]

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Miley Cyrus and The Tyranny of the Mundane

“The most fruitful and natural exercise for our minds is, in my opinion, conversation.”  ― Michel de Montaigne Tom often talks about how social media is just a digital extension of our existing behaviors. That got me thinking about the Miley Cyrus kerfuffle today and whether the fact that her record-breaking Video Music Awards performance is […]

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