There’s a lot of talk out there about how brands need to tell stories. It’s easier said than done, for sure. But when done right it is extremely powerful. Skype knows their brand story well and this three minute clip is a moving expression of that story. They can tell you that their technology builds […]
Archive | creative reviews
Tide Owns Joke Made at Their Expense and Laughs Last
Now this is how you own a joke made at your expense. When The Onion had a little fun with digital marketing’s obsession with integrated campaigns, viral videos and irony, the target of the joke, Tide detergent and agency partner Digitas, decided to wear the joke as a badge of honor—and also try to eek […]
It’s the End of the World As We Know It
Good brand advertising doesn’t just sell you on a product or service, it evokes feeling. The best stuff actually acts as a catalyst for our collective consciousness. If that’s the case and the Superbowl is the annual showcase for our cultural id, then we are in a hell of a funk. Extending the vibe of […]
BYD’s Vision Is…WEIRD
This is an amazing video. I mean really, can you argue with, ““Mankind has to swallow his fruit of evil from crazy conquest?” The question is: do these guys do it on purpose? This Chinese auto maker’s press conferences are apparently well-attended, which is more than some foreign upstarts can say.
Walk Into the Light; All Are Welcome
I love that Jesse Rosten acknowledges right up front that this isn’t necessarily a practical solution or use for iPads. I mean, why must everything be practical? Sometimes innovation just is. The practicality of the invention sometimes comes later, with revisions and refinement. The saying is “Necessity is the mother of invention.” Practicality isn’t mentioned. […]
GLONO Does Mad Men – The Beautiful Girls
I write a semi-regular review of Mad Men for Glorious Noise. What’s more meta than posting a link on this site to that site for a review of a show about advertising? Here’s an excerpt: Behind every good man is a better woman. It’s true of all men and especially true of Mad Men. The […]
Boeing’s Content Strategy Miss
Boeing almost gets it with clever content that’s locked away.
Mad Men Review – The Rejected
As many of you already know, I review Mad Men each week on Glorious Noise. For those of you who didn’t know that, here’s a taste of what I get into: Because I am in marketing and advertising, I love the scenes that involve the business of being a Mad Man…er, that is…an ad man. […]
Rolling Stone’s Content Strategy Fail
Poor Rolling Stone. Even when they win they lose. They have the hottest new story this morning, which is quite a feat when news cycles are so fast and there’s no shortage of competing stories from the gulf oil spill to the World Cup to worldwide flooding. When news broke about General Stanley McChrystal’s comments […]
Rolling Stone Redesigns, Erects Pay Wall
Rolling Stone is taking a cue from Rupert Murdoch by relaunching their online experience with—wait for it—a pay wall. Yes, misery acquaints a man with strange bedfellows and the media industry is certainly in misery. The Associated Press reports that today’s Rollingstone.com relaunch will not only be a look and feel redesign but also a […]