Archive | creative reviews

New Tiger Woods Commercial: Earl and Tiger

People make mistakes. People do dumb things. People are selfish and inconsiderate. People are imperfect. It’s when that imperfection is highlighted so starkly from people who are elevated by marketing and media to near perfection that we tend to recoil with even more shock and indignation. Countless politicians know that. Movie stars know that. And […]

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Infographics from the Past

I am prepping for a client trip next week and dug out a headphone accessory kit I purchased a while ago but never opened. It has adapters for the old airplane headphone plugs, dual plugs so two people can listen to the same device, and even a mono adapter for dorks like me who paid […]

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Project Launch: GRAMMY365

I am proud to announce the launch of GRAMMY365.com, the online community and exclusive portal for members of the National Academy of Recording Arts & Sciences (NARAS), the organization who awards The GRAMMY. The public-facing portion of the site has information on the Academy’s various outreach programs, charitable activities and legislative action on the behalf […]

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Case Study: Hot Off the Grill

I am researching some awareness programs for a client and in doing so came across this case study on a project of mine from Critical Mass. The Hot Off the Grill advergame put the user behind the grill to serve all their hungry guests by matching icons and clearing the grill. Ads for SUPERVALU stores […]

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