This is why I am in this business: fun stuff you can do with technology. Today’s example is Billy Joel’s “We Didn’t Start the Fire” as expressed through Google Instant. Enjoy.
As soon as I post a quick thing on a Content Strategy miss by Boeing I am greeted by an excellent win from Google and their Gmail Priority Inbox functionality. Not only is it clearly called out in my normal Gmail inbox interface but it’s a video piece that simply walks you through the functionality […]
Boeing almost gets it with clever content that’s locked away.
Unless you’ve been living under a rock for the last ten years you’ve heard of Jack White—or you’ve at least heard of the band he’s best known for, The White Stripes. The Detroit band set the world on fire in 2001 with their third album White Blood Cells sporting catchy, stripped down, visceral rock and […]
Rejuvenation does it again with a simple, but engaging way to engage with fans. As the Facebook status reads, “Dawn, one of our fans, inquired as to the whereabouts of her new McCoy lights, so I took a stroll down to production and followed them through the process of being built. This ones for you […]
I love stuff like this. Portland’s own Rejuvenation is offering special offers tot their Facebook friends. It’s not some revolutionary new advertising or marketing scheme, but a simple use of existing technology to get the word out to where your fans already gather. I’ll be watching to see if the number of fans increases and […]
Now this is what I’m talking about. Puma’s Love=Football campaign takes on Valentines Day and tells fans to “let your better half know how you feel.” [youtube=http://www.youtube.com/watch?v=uiskWM1hzL8] Funny concept, awesome execution. This is how you associate your brand with passion. Via Creativity Online
Don’t get me wrong…I like cool websites that leverage creative use of technology, but Flash for flash (small f) sake is just…flashy. It’s a lot of light with little heat. It’s all blow and no show. It’s clichéd. Wrangler has an interesting site on their hands that’s promoting their Blue Bell line. Taking a cue […]
Here’s a dynamite presentation from a Creative Director at my old stomping grounds, Critical Mass (Toronto office). Jason Theodor remixes Little red Riding Hood to show how to implement creative storytelling techniques. There’s the story you know, the story you think you know, and there’s the story you haven’t even thought of. By applying some […]
Nice mention in AdWeek of a concept I led while at Critical Mass. We were tasked by our client, SUPERVALU, with creating a campaign microsite that extended their I Love My Cub messaging, encouraged users to submit thier own stories and forward to friends, AND act as the registration form for their sweepstakes. I, of […]