Archive | thinking

Watch Your Tone!

Major Scaled #2 : REM – “Recovering My Religion” from major scaled on Vimeo. This video shows exactly how easily it is for your message to be misconstrued by tone. The simple act of changing “Losing My Religion” from a minor key to a major key has a profound affect on how we receive the […]

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Conditions for Org Change Through Social

Collaborative discovery sessions with clients reveal patterns to the environmental needs of major organizations. We’ve found that is helpful to share with clients a list of socially calibrated attributes that may prompt internal evaluation and change. How does your organization compare with this list? Are you ready to make a transition to managing a socially […]

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The Kardashian Unit of Measurement

We’re fascinated with celebrities. It’s arguable that we always have been and with the ability to share our fascination and attention with all the other obsessives out there the focus becomes more intense, yet more distributed. Our celebrity psychosis is viral. What’s particularly (peculiarly?) interesting now though is our ability to measure that psychosis. We […]

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Strategy: Got one?

Working as a strategist, I am constantly amazed at what passes for business strategy. “We are going to sell more than our competition”, or “We will increase sales in APAC” is NOT a valid strategy. If you find language like this in your documents, you are in trouble. Not many people are aware of what […]

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How To Win Friends…and a GRAMMY Award

There’s an interesting conversation going on over at one of my favorite music communities and both the topic and the related location are near and dear to my heart. A couple of years ago I helped develop the digital and content strategies for an online community called GRAMMY365 that would serve the members of the […]

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Facebook as the New AOL

Several years ago I had a conversation with a woman who was amazed when I told her that she didn’t need AOL to access the Internet. At the time she’d been paying for AOL when Internet access was available through her cable TV subscription. “I thought AOL was the Internet,” was her reply. It’s funny […]

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Face to Face

Here’s a recent cultural blip I am digging: face blogs. Whether it’s the Faces of the Last Season of Oprah or Pete Campbell’s Bitch Face, I am intrigued by the concept—and apparently others are too. I think I love the focus it brings to an element of a cultural phenomenon and elevates that one element […]

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Watch More TV

With ABC’s recent foray into interactive television, it begs the question: where is this all going? TV has long been the opiate of the masses. It’s always been a passive activity where we, the viewers, could check out for a bit and simply watch. It’s why we call it the Boob Tube and our relationship […]

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