Archive | thinking

Creating Scarcity: Hot Pockets

Related to my post about content as king and the idea that it’s not the quantity of content that makes it king but the quality, here’s an interesting case study on the practice of forced content scarcity. In a promotion with Second Life competitor Meez, HotPockets created virtual Hot Pockets, as well as t-shirts and […]

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Social Media and Scale

I recently met with a client at a large, multi-channel retailer who spoke off-the-cuff about some social media reporting he’d received from another agency. Sure, he told us, it was great that they’d gathered 120,000+ fans on Facebook but that pales in comparison to the millions of unique visitors his flagship site gets in a […]

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Is Content King Midas?

Everyone loves to spout off this idea that “content is king,” as if simply having content—lots of it—gives you an edge and ensures that the people and their money will soon follow. As the newspaper industry and other old media institutions in the age of blogs and YouTube have discovered, that’s not necessarily true. The […]

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Dialogue, and sharing ideas

When was the last time: • you were truly engaged, interested, and even fascinated by a discussion? • you left a meeting energized and actually thrilled about an exchange of ideas? • you learned something new, about the world or yourself? • you actually listened to someone else, and thought about what was being shared […]

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Are you a Gear or a Being?

Social Media: Is the time spent doing it for the benefit of your company, or for yourself? This is on everyone’s mind, from the recent Social Media Club PDX meeting, to this Ad Age article by David Armano. The furious reaction on both sides indicates that it is a sore topic for some. The conflict […]

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