How it all fits together
We’re fascinated with celebrities. It’s arguable that we always have been and with the ability to share our fascination and attention with all the other obsessives out there the focus becomes more intense, yet more distributed. Our celebrity psychosis is viral. What’s particularly (peculiarly?) interesting now though is our ability to measure that psychosis. We [...]
There’s an interesting conversation going on over at one of my favorite music communities and both the topic and the related location are near and dear to my heart. A couple of years ago I helped develop the digital and content strategies for an online community called GRAMMY365 that would serve the members of the [...]
Several years ago I had a conversation with a woman who was amazed when I told her that she didn’t need AOL to access the Internet. At the time she’d been paying for AOL when Internet access was available through her cable TV subscription. “I thought AOL was the Internet,” was her reply. It’s funny [...]
With ABC’s recent foray into interactive television, it begs the question: where is this all going? TV has long been the opiate of the masses. It’s always been a passive activity where we, the viewers, could check out for a bit and simply watch. It’s why we call it the Boob Tube and our relationship [...]
Remember when you got started on Facebook? There was that phase a few months into it where every high-school friend was suddenly back on your radar, whether or not there as any reason to have remembered them in the first place. Waves of old and new faces would wash up on the shore of your [...]
Valerie Maltoni’s Six Ways to Connect with Customers got me thinking: Way back when actual top brands conducted their customer service on a one-on-one basis—you know, tailors, department store employees, etc.—there was something in the idea of knowing your customer. If you were a regular at Hudsons’ flagship department store in Detroit there was likely [...]
MediaPost’s MoBlog has an interesting article up looking at the new revenue models free apps present, and it’s more than ad revenue. But what’s most interesting to me is the potential this lower production cost channel has for reviving a fast dying medium: magazines. While I don’t believe all the hubbub around print media dying, [...]
Remember when you got started on Facebook? There was that phase a few months into it where every high-school friend was suddenly back on your radar, whether or not there as any reason to have remembered them in the first place. Waves of old and new faces would wash up on the shore of your [...]
Amber at Altitude Branding touches on something I’ve been thinking for a while: what is the point of all these marketing blogs? Who is our audience and what are we trying to say? We’ve established some traction and a rather comfortable community around social media now, replete with some gurus and thought leaders, figureheads, even [...]
I recently met with a client at a large, multi-channel retailer who spoke off-the-cuff about some social media reporting he’d received from another agency. Sure, he told us, it was great that they’d gathered 120,000+ fans on Facebook but that pales in comparison to the millions of unique visitors his flagship site gets in a [...]
