We sit down with our very first Metastential podcast interview subject, Julie Sabey! I worked with Julie at Critical Mass in Calgary and always loved our happy hour discussions related to story telling, branding and content strategy. Julie’s career has covered them all so she has a lot of thoughts on the challenges companies face in each realm.
We also dig into the danger of marketers co-opting words and concepts, rendering them essentially meaningless when the original idea gets lost. Does every product have a “story?” Is narrative and story the same thing? Does your narrative smell like an old canteen? We discuss all of this and more.
Follow Julie on Twitter to get the latest updates…from comedians she follows and retweets.
And because Julie’s a fellow Anglophile: