The stories you need to read this week. Nothing more, nothing less…
A collection of quotes from “industry influencers” on the redesigned Twitter interface.
“This redesign is going to have a major effect on the social lives on some of the biggest Influencers on the web,” Fast Company believes. “It’s easier to share videos and photos, which could help Influencers … spread the word about projects — and make Twitter a much stronger destination for original media.”
As we discussed in June, the iPad offers a potential lifeline to the magazine publishing industry and to the magazine format as a concept. The Managaing Director of Condé Nast agrees and sees dollar signs.
Coleridge said he believed that 15 years from now Condé Nast, which also publishes titles including GQ, Vanity Fair and Glamour, expected 30% to 40% of consumers of its titles to pay to read them on devices such as the iPad.
“I would expect 70% of our sales to come from print and 30%, or even 40%, to come from products such as the iPad,” he said.
I think that’s being conservative.
As apps become more and more a part of how people interact with brands, we’ll be watching for those that are most interesting. Luckily, Mashable has a great starter list for the fashion-focused among us.
Fashion begins with inspiration. And although style inspiration is available everywhere — on the runways, in magazines, on countless style blogs and in just about every kind of design — synthesizing and re-presenting that information in a meaningful way isn’t necessarily easy.
Most brand managers and CMOs are feeling pressure to “be social” with their brands but the fact of the matter is that just like people, not all brands are social creatures—at least, not yet. Here are some things to think about as you evaluate the personality of your own brand and where it’s place in the social media soiree might be.
You see social media as a panacea, not as a channel. Social media may have the ability to do wonderful things for your business, but it’s not the miracle diet pill of the marketing world. In other words, it isn’t going to double your revenue overnight, make your customers happier with a snap of the fingers, etc. At the end of the day, no matter how powerful social media is, it is still but one channel.