Jesse Liebman applies some common sense to how we should rate social media as a marketing tool. He reminds us that we all have different types of relationships that require different levels of communication. Just because you can communicate on a minute-by-minute basis doesn’t mean you should.
Look at the big picture when analyzing your social media use and interaction. High quality blog posts and realtionships will always be more beneficial than just writing or interating for the sake of doing it. In the end those that truly value your opinon and viewpoints will always be there to lend an ear. Which will lead to the highest quality social media interaction possible.