Wild Harvest Wins W3 Gold

SUPERVALU’s Wild Harvest “Organify Your World” site has won a W3 Gold Award. The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Winning entries for the W3 Awards are selected by the International Academy of the Visual Arts. The IAVA […]

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My Award-Winning Chili Recipe

By popular demand, here is the award winning chili recipe from the recent PDX Crock-Tober-Fest ’08… This chili won “Most Creative”, likely due to its choice of ingredients… Note: I made this up as I went, so proportions are likely inaccurate, do yours to taste… Also, the choice of meat was based on the “Mysterious […]

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Selfish Act: Blogging

A couple of years ago I impulsively blurted out the fact that Blogging is an inherently selfish act. This occured about 2 feet in front of James Keller, who at the time was working at YRG. This elicited a shrug and perhaps a bit of a sneer, because this of course could have been construed […]

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Darkness on our side of the Wall…

She has vivid memories of seeing the West through a portal in the wall… all brightly lit, with every advantage out of reach. She has given up so much, and worked so hard to come here, and she is very afraid to see that our country is beginning to look like the dark side. With our economic woes, and every political decision reduced to sound bites and party politics it is beginning to blur the distinction between “us” and “them” back in the Cold War. Our constitutional freedoms have been restricted in the name of security, and it seems that oligarchy is having its way with us on Wall Street… Its not about apple pie and Chevrolet anymore… There almost isn’t any Chevrolet to speak of…

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Urban Fresh Launches

Urban Fresh Once again, we had a super tight turnaround and media to support so we had to act fast. Urban Fresh is a new store in the Chicago area–a test for Jewel-Osco and an interesting case study in targeting a very specific demographic. As such, we actually had some room to explore new ways […]

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Peanut Butter

I am reading a book by Barbara Kingsolver; Animal, Vegetable, Miracle, in which she makes a great case for us to re-evaluate how we think about food. Among many other important topics, she talks about how Americans have a commodity based relationship to food. We treat it differently than those in Europe. We eat consistently […]

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Golden Years, and sticking it to the man.

The other day, I was riding along in my car with the radio on. I don’t recall the purpose of the particular advertisement, but it mentioned “Golden Years” in reference to some financial product. It got me thinking about language, and how it forms what we think, and how concepts are “packaged” for us to […]

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