I Love My Cub

We had a very last minute, quick hit sort of request from the client to help promote an anniversary promotion. Our idea, a “Where’s Waldo” sort of digital treasure hunt where users would upload images of “I Love My Cub” stickers they spot around town. The pitch was such a hit that it’s expanded to […]

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Extra! Extra! Newspapers Going Under!

Jeff Jarvis reports on the dying newspaper industry as the Newspaper Association of America said newspaper ad revenue fell 14 percent in the first quarter overall and 35 percent in job and real estate classifieds. Like everyone, newspaper editors need to find a way to differentiate their products. If they deliver the same information as […]

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Pondering Life’s Big Questions

A colleague of mine at Critical Mass just delivered a presentation that prompted a fascinating question: is Information Architecture worth saving? The question is posed because of the vagueness surrounding the discipline and its future. With alternative navigational schemes that rely less on architecture and more on tagging or user feedback, how important will Information […]

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Recent Project Work

Wild Harvest Organics SUPERVALU has launched a new line of organic products and we are the lead digital agency of record. This is the second phase of the launch and will serve as the online HQ for Wild Harvest. We did extensive work researching and developing personas that informed all the work in the site. […]

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Talking About Me

People Recommending Derek PhillipsI’ve been lucky enough to receive some ringing endorsements from former bosses and colleagues. Here are a few: “Derek embodies what a content analyst should be and then some. His top notch research skills compliment his in-depth writing and stand out creative ability. His talents are sought after from within different groups […]

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Some of My Projects

A bit about my side work:GLONO – I am co-founder of Glorious Noise, an online music and culture magazine. Launched in 2001, GLONO now attracts around 100,000 unique readers a month and has been mentioned in The NME, Rolling Stone, Wired, LA Times, and many many more “mainstream” media outlets. Political Junkies – I also […]

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