Tom and I reminisce about our workshop at last year’s Giant conference in Charleston, South Carolina where we introduced the concept of an ambient state of connectivity. In that workshop we walked folks through the personalization index, created with our friends and colleagues Amanda Bernard and Barb Wallace, and how we’re moving to a new […]
We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]
We sit down with our very first Metastential podcast interview subject, Julie Sabey! I worked with Julie at Critical Mass in Calgary and always loved our happy hour discussions related to story telling, branding and content strategy. Julie’s career has covered them all so she has a lot of thoughts on the challenges companies face […]
Tom’s doing a little song and dance at the Delight conference on the topic of empathy, so we dig into a little bit: what do we really mean when we say we want to “build empathy” with our users; how do even do that; and why is it important? With the easy access to customer […]
Like the rest of America, I became obsessed with the Netflix original series Stranger Things. I am their target demo: A dude of a certain age who grew up when the story is set; I played Dungeons & Dragons with friends (though I was more of a Axis & Allies guy); and I eventually found […]
What’s it mean to disconnect from Social for a while? What drives us to pack up our Barbies and head home for the day? Tom and Derek investigate what drives us off, and maybe back onto, the socials. We also get into a deeper conversation about the role of Experience Strategist, and how it differs […]
What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]
As strategists, we rely on data and insights to identify user needs we can better meet or business opportunities we can uncover for our clients. But there’s a danger in relying solely on existing information, lest you end up with just a “faster horse.” In this episode Tom advocates for leaving space for the “creative […]
Hey agency people, do you ever get the feeling that you’re doing this to a client? Sometimes context helps them understand the journey a little better.
Tom and Derek discuss the evolution of chat, instant messaging and digital collaboration tools. Are we enabling better working relationships or creating our own metastential crises with so many channels of communication?