Podcast Ep. 12 – The Personalization Index and Ambient States

Tom and I reminisce about our workshop at last year’s Giant conference in Charleston, South Carolina where we introduced the concept of an ambient state of connectivity. In that workshop we walked folks through the personalization index, created with our friends and colleagues Amanda Bernard and Barb Wallace, and how we’re moving to a new […]

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Podcast Ep. 11 – Elements of Story

We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]

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Stranger Things Type Generator

Like the rest of America, I became obsessed with the Netflix original series Stranger Things. I am their target demo: A dude of a certain age who grew up when the story is set; I played Dungeons & Dragons with friends (though I was more of a Axis & Allies guy); and I eventually found […]

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Podcast – Tribes and the Dimensions of Empathy

What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]

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