Podcast Ep. 21 – Social Media’s Broken Promise

Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments.

“Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them or without, so they might as well join in and be heard.

But as social channels are being overrun by “screaming robots” and trolls, have the scales tipped? Is it all worth the time, energy and aggravation? Some folks are saying no and opting out.

In a post for the Guardian, Lindy West lays out her case for leaving Twitter, and the title says it all:

I’ve left Twitter. It is unusable for anyone but trolls, robots and dictators

Money quote: “I hate to disappoint anyone, but the breaking point for me wasn’t the trolls themselves (if I have learned anything from the dark side of Twitter, it is how to feel nothing when a frog calls you a cunt) – it was the global repercussions of Twitter’s refusal to stop them.”

What is the responsibility of a social platform to its users? To free speech and open dialog? To the very digital culture in which it operates?

The Metastential podcast is supported by Connective DX, a digital experience and strategy agency in Portland, Oregon.

 

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