As strategists, we rely on data and insights to identify user needs we can better meet or business opportunities we can uncover for our clients. But there’s a danger in relying solely on existing information, lest you end up with just a “faster horse.”
In this episode Tom advocates for leaving space for the “creative proposal” and we talk about what happens when you introduce creative disruption into your life.
We also talk about The Beastie Boys.
The Metastential podcast is presented by Connective DX.
Theme music is “Endlessly Awake” written by Josh Boisvert with INDIANHEAD.