Podcast Ep. 17 – Automated Messaging and Screaming Robots

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We’ve been talking a bit lately about the role of automation in our digital worlds. Tom stumbled across a discussion on the BBC about the possibility of both the Trump and Clinton campaigns employing tweet bots, especially during high-volume conversational events like the debates.

And that begs the question: What’s the point?

Given that the value of Twitter is as a platform that fosters conversation, do we lose the last vestiges of discourse if the bots take over? As a platform, Twitter is incredible for getting access to people you’d otherwise never engage—mainly because it’s low-effort/low-commitment.

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But if we lose that access in favor of automated messaging, then again…what’s the point?

It’s not just Twitter, by the way. We’re seeing automated messaging everywhere, and in the most mundane ways.

Gmail Automated Response

There’s certainly value in automating transactional messages, like order status. But are we creating too many layers of abstraction, like we discussed with Christoph Saxe, and getting to the point where we simply line up our robots to scream at each other?

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  1. The Donald as a Weed-Pushing Chatbot | metastential.com - October 26, 2016

    […] we discussed in episode 17 of the Metastential podcast, “Automated Messaging and Screaming Robots,” there’s a growing movement toward automated messaging in marketing that prompts some big […]

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