“Thirty years from now, 99 percent of cars on the market will be capable of full autonomy, but not every car on the market will have a steering wheel. That will be the dividing line between Mobility brands and Driving brands.”—Alex Roy, The Autonomous Winter Is Coming
Everyone is all wound up about the fast approaching future of autonomous cars, mostly with questions about safety. But is there something else we should be thinking about? What does it mean to us, the people who have developed a relationship with cars for decades?
What does it mean to car companies? Smart ones are thinking about what kind of business they’re in and who their customers are?