Case Study: Hot Off the Grill

I am researching some awareness programs for a client and in doing so came across this case study on a project of mine from Critical Mass. The Hot Off the Grill advergame put the user behind the grill to serve all their hungry guests by matching icons and clearing the grill. Ads for SUPERVALU stores ran in between rounds and linked users to the store in their zipcode.

Results:
Total game plays: 7,000,000+
Average number of plays per user: 128
Total in-game ad views: 2,000,000+, averaging more than 178 per user

That’s a lot of hamburgers…

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