Getting to the source of Viral

Props to Mashable, as they’ve put out what I consider to be some of the really good reasons why content becomes sharable. The whole joke about “Viral” went #meta a long time ago, but this time Dan Greenberg has put out some true human motivators that make the content art-form more worthy of a share. I am glad to see the world begin to move past linkbait into discussions of creative solutions that achieve both goals, connectivity and shareability. Worth a read. Go Dan!

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