Google Mail’s Content Strategy Win

As soon as I post a quick thing on a Content Strategy miss by Boeing I am greeted by an excellent win from Google and their Gmail Priority Inbox functionality. Not only is it clearly called out in my normal Gmail inbox interface but it’s a video piece that simply walks you through the functionality (and more importantly, the benefits of that functionality to the user) in fewer than two minutes. But here’s the best part: It’s a YouTube video with embedding enabled so not only do I get to see this video but I can very easily share it with my network of peers—like I am doing right now.

Gmail gets an A- on this. The minus is only because I don’t see any integrated social sharing links, a la Facebook.

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