Skype’s Brand Story In Three Minutes

There’s a lot of talk out there about how brands need to tell stories. It’s easier said than done, for sure. But when done right it is extremely powerful.

Skype knows their brand story well and this three minute clip is a moving expression of that story. They can tell you that their technology builds and supports meaningful relationships (doesn’t that sound like marketing tripe?) or they can show you. Which resonates with you?

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