Walk Into the Light; All Are Welcome

I love that Jesse Rosten acknowledges right up front that this isn’t necessarily a practical solution or use for iPads. I mean, why must everything be practical? Sometimes innovation just is. The practicality of the invention sometimes comes later, with revisions and refinement. The saying is “Necessity is the mother of invention.” Practicality isn’t mentioned.

iPad Photoshoot from Jesse Rosten on Vimeo.

That all poses the question: if we are so focused on practicality and efficiency and function over form…are we missing out? Is there real value in simply creating—without reason or without application or without need? What might an experiment lead to? That we don’t know is what makes it exciting.

Via @gregory_geiger

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