Tag Archives | Advertising

New Tiger Woods Commercial: Earl and Tiger

People make mistakes. People do dumb things. People are selfish and inconsiderate. People are imperfect. It’s when that imperfection is highlighted so starkly from people who are elevated by marketing and media to near perfection that we tend to recoil with even more shock and indignation. Countless politicians know that. Movie stars know that. And […]

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Case Study: Hot Off the Grill

I am researching some awareness programs for a client and in doing so came across this case study on a project of mine from Critical Mass. The Hot Off the Grill advergame put the user behind the grill to serve all their hungry guests by matching icons and clearing the grill. Ads for SUPERVALU stores […]

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Demystifying Demand Generation

I’ve been thinking a bit about Demand Generation and the elements that create demand. As such, I’ve been doing some research and have to admit that a lot of what I see comes off as either a lot of theories based on analysis of data and trends (but not much practical application) or straight up […]

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