Major Scaled #2 : REM – “Recovering My Religion” from major scaled on Vimeo. This video shows exactly how easily it is for your message to be misconstrued by tone. The simple act of changing “Losing My Religion” from a minor key to a major key has a profound affect on how we receive the [...]
It’s rare that we see such a clear and concise illustration of a company’s content strategy. Like good service at a restaurant, it just happens. It’s meant to be invisible to the user so it’s sometimes difficult to answer the question I get all the time: “Who has a great content strategy in place?” And [...]
Recently, Tom and I had a discussion about mono vs. stereo sound and why some records might sound better in the former mix than in the latter, more modern composition. After all, stereo sound is all about spatial modeling of sound that puts the listener “in” the mix. It’s the exploitation of an aural trick [...]
“Content is King!” they shout from their rooftops. It’s the clarion call for all Content Strategists and content-minded marketers everywhere, but it’s only half right. The reality is that there’s no shortage of content–a simple Google search on nearly any combination of words will back me up. Simply gathering and creating content does not get [...]
As soon as I post a quick thing on a Content Strategy miss by Boeing I am greeted by an excellent win from Google and their Gmail Priority Inbox functionality. Not only is it clearly called out in my normal Gmail inbox interface but it’s a video piece that simply walks you through the functionality [...]
Boeing almost gets it with clever content that’s locked away.
MediaPost’s MoBlog has an interesting article up looking at the new revenue models free apps present, and it’s more than ad revenue. But what’s most interesting to me is the potential this lower production cost channel has for reviving a fast dying medium: magazines. While I don’t believe all the hubbub around print media dying, [...]
Poor Rolling Stone. Even when they win they lose. They have the hottest new story this morning, which is quite a feat when news cycles are so fast and there’s no shortage of competing stories from the gulf oil spill to the World Cup to worldwide flooding. When news broke about General Stanley McChrystal’s comments [...]
Rolling Stone is taking a cue from Rupert Murdoch by relaunching their online experience with—wait for it—a pay wall. Yes, misery acquaints a man with strange bedfellows and the media industry is certainly in misery. The Associated Press reports that today’s Rollingstone.com relaunch will not only be a look and feel redesign but also a [...]
Want to know where the future of the Internet is? It’s likely in your pocket. Mobile web browsing is picking up steam—fast. Not sure this is where the future lies? Just look at the numbers: A year ago, the number of people using mobile devices to access news and information on the Internet more than [...]
