Tag Archives | Content Strategy

Watch Your Tone!

Major Scaled #2 : REM – “Recovering My Religion” from major scaled on Vimeo. This video shows exactly how easily it is for your message to be misconstrued by tone. The simple act of changing “Losing My Religion” from a minor key to a major key has a profound affect on how we receive the [...]

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Google Mail’s Content Strategy Win

As soon as I post a quick thing on a Content Strategy miss by Boeing I am greeted by an excellent win from Google and their Gmail Priority Inbox functionality. Not only is it clearly called out in my normal Gmail inbox interface but it’s a video piece that simply walks you through the functionality [...]

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Going Mobile

Want to know where the future of the Internet is? It’s likely in your pocket. Mobile web browsing is picking up steam—fast. Not sure this is where the future lies? Just look at the numbers: A year ago, the number of people using mobile devices to access news and information on the Internet more than [...]

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