Tag Archives | Content Strategy

Podcast Ep. 12 – The Personalization Index and Ambient States

Tom and I reminisce about our workshop at last year’s Giant conference in Charleston, South Carolina where we introduced the concept of an ambient state of connectivity. In that workshop we walked folks through the personalization index, created with our friends and colleagues Amanda Bernard and Barb Wallace, and how we’re moving to a new […]

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Podcast Ep. 11 – Elements of Story

We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]

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Watch Your Tone!

Major Scaled #2 : REM – “Recovering My Religion” from major scaled on Vimeo. This video shows exactly how easily it is for your message to be misconstrued by tone. The simple act of changing “Losing My Religion” from a minor key to a major key has a profound affect on how we receive the […]

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