There’s a lot of talk out there about how brands need to tell stories. It’s easier said than done, for sure. But when done right it is extremely powerful. Skype knows their brand story well and this three minute clip is a moving expression of that story. They can tell you that their technology builds […]
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As an element of drama, Aristotle said that catharsis is “A purifying or figurative cleansing of the emotions, especially pity and fear,” which makes it possible for the audience to connect with the subject and characters of the play. Without this connection, we might all look at a tragedy and collective say, “So what?” But […]
Now this is how you own a joke made at your expense. When The Onion had a little fun with digital marketing’s obsession with integrated campaigns, viral videos and irony, the target of the joke, Tide detergent and agency partner Digitas, decided to wear the joke as a badge of honor—and also try to eek […]
This is an amazing video. I mean really, can you argue with, ““Mankind has to swallow his fruit of evil from crazy conquest?” The question is: do these guys do it on purpose? This Chinese auto maker’s press conferences are apparently well-attended, which is more than some foreign upstarts can say.
I love that Jesse Rosten acknowledges right up front that this isn’t necessarily a practical solution or use for iPads. I mean, why must everything be practical? Sometimes innovation just is. The practicality of the invention sometimes comes later, with revisions and refinement. The saying is “Necessity is the mother of invention.” Practicality isn’t mentioned. […]
This clip from the extras section of Charlie Chaplin’s The Circus DVD is generating a bit of buzz in that it appears to show a woman (or man in drag) caught talking on a cell phone in 1928. It’s of course impossible to say for certain what’s happening in this clip, but it begs the […]
Glenn Beck is a master of mashing conspiracy with paranoia with populism with angst with historical distortions. Glenn Beck is totally metastential. So it’s with a bit of glee that we post these recent cartoon mash-ups that even Glenn himself has described as “the best propaganda” he’d ever seen. He then notes that he believes […]
I write a semi-regular review of Mad Men for Glorious Noise. What’s more meta than posting a link on this site to that site for a review of a show about advertising? Here’s an excerpt: Behind every good man is a better woman. It’s true of all men and especially true of Mad Men. The […]
This is why I am in this business: fun stuff you can do with technology. Today’s example is Billy Joel’s “We Didn’t Start the Fire” as expressed through Google Instant. Enjoy.
If this doesn’t get Americans to watch the World Cup, nothing will.