Tag Archives | editorial

Sarcasm and the Art of F You

Definition of sarcasm 1. 1:  a sharp and often satirical or ironic utterance designed to cut or give pain 2. 2a :  a mode of satirical wit depending for its effect on bitter, caustic, and often ironic language that is usually directed against an individual b :  the use or language of sarcasm Seems silly to try and unpack sarcasm as […]

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Amazon Launches Streaming Music Service

Right on cue following our discussion of the format wars on the podcast, Amazon launches their own streaming music service. A brief report on The Daily Beast says Amazon Music Unlimited will run $3.99 per month for customers who have the Amazon Echo speaker, $7.99 for Amazon Prime subscribers who want to use a different […]

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Podcast Ep. 11 – Elements of Story

We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]

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Have We Created a Monster?

From the not-yet-created How to Be a Good Client files: How to Avoid Creating a Monster. Anyone who has done work-for-hire in a creative field has experienced the frustration and humility of having to “Frankenstein” a solution. We try to avoid it by presenting our favorite solution in a certain order—and no matter what we […]

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Stranger Things Type Generator

Like the rest of America, I became obsessed with the Netflix original series Stranger Things. I am their target demo: A dude of a certain age who grew up when the story is set; I played Dungeons & Dragons with friends (though I was more of a Axis & Allies guy); and I eventually found […]

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BYD’s Vision Is…WEIRD

This is an amazing video. I mean really, can you argue with, ““Mankind has to swallow his fruit of evil from crazy conquest?” The question is: do these guys do it on purpose? This Chinese auto maker’s press conferences are apparently well-attended, which is more than some foreign upstarts can say.

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