Tag Archives | editorial

Demystifying Demand Generation

I’ve been thinking a bit about Demand Generation and the elements that create demand. As such, I’ve been doing some research and have to admit that a lot of what I see comes off as either a lot of theories based on analysis of data and trends (but not much practical application) or straight up […]

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Who Do You Serve?

Being a strategist it’s sometimes easy to get caught up in paralysis by analysis. The data and the insights sometimes swirl around in our heads and overwhelm. The sheer amount of data available today can boggle the mind (literally) and leave you with so many options that it’s hard to choose a path and go […]

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Is Content King Midas?

Everyone loves to spout off this idea that “content is king,” as if simply having content—lots of it—gives you an edge and ensures that the people and their money will soon follow. As the newspaper industry and other old media institutions in the age of blogs and YouTube have discovered, that’s not necessarily true. The […]

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