In the late 1970s and early 1980s there was a war raging. It had nothing to do with the Russians, but did affect our culture for decades to come. It was The Format Wars between two competing media technologies: VHS vs. Betamax. We dig into what gave VHS the competitive edge in the format wars […]
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Last week was the annual Delight Conference—hosted by our agency, Connective DX—and while walking to the kickoff party, we hit on a new concept: Tomsplaining. I won’t give too much away but just know that if you thought “Mansplaining” was annoying, you ain’t heard nothing yet. And then just marvel at the sight of Rod […]
We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]
We sit down with our very first Metastential podcast interview subject, Julie Sabey! I worked with Julie at Critical Mass in Calgary and always loved our happy hour discussions related to story telling, branding and content strategy. Julie’s career has covered them all so she has a lot of thoughts on the challenges companies face […]
Tom’s doing a little song and dance at the Delight conference on the topic of empathy, so we dig into a little bit: what do we really mean when we say we want to “build empathy” with our users; how do even do that; and why is it important? With the easy access to customer […]
From the not-yet-created How to Be a Good Client files: How to Avoid Creating a Monster. Anyone who has done work-for-hire in a creative field has experienced the frustration and humility of having to “Frankenstein” a solution. We try to avoid it by presenting our favorite solution in a certain order—and no matter what we […]
As strategists, we rely on data and insights to identify user needs we can better meet or business opportunities we can uncover for our clients. But there’s a danger in relying solely on existing information, lest you end up with just a “faster horse.” In this episode Tom advocates for leaving space for the “creative […]
Tom and Derek discuss the evolution of chat, instant messaging and digital collaboration tools. Are we enabling better working relationships or creating our own metastential crises with so many channels of communication?
Extending on topics consultant Lee Bryant raises in his article, “The Chat Overload is Just Beginning,” we dig into what drives digital trends and what motivates early adopters. As Lee noted, “Early adopters declare things ‘over’ before second wave adopters have even used them. Let’s wait and see what happens at scale,” at what point […]
Tom and Derek get to the heart of the Meme, and discover at least one of the reasons why they work so well in our culture.