People are busy, we all know that. Getting their attention is harder and harder all the time. That’s especially true for member organizations and advocacy groups. The National PTA is both and has adapted some social media practices in order to reach out and maintain contact with more than 5 million volunteers in 25,000 local [...]
Tag Archives | Interview
Five Questions for Dan Laninga, Marketing Manager for Cygnus
Dan Laninga is Marketing Manager for Cygnus, makers of wall mounted and mobile computing workstations for healthcare. He is in a niche market and located in a relatively remote part of America. To say Laninga and his company face challenges when it comes to finding leads and maintaining client engagement is like saying it gets [...]
Five Questions with Scott Smith, Playboy.com
All companies have their issues. Legendary brands are no exceptions and when your brand is one that conjures up vivid…well…images, the sword certainly cuts both ways. I caught up with Scott Smith, Editor and Director of Content at Playboy.com to briefly discuss some of the challenges he faces in a world of ISP blockers, content [...]
