What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]
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As strategists, we rely on data and insights to identify user needs we can better meet or business opportunities we can uncover for our clients. But there’s a danger in relying solely on existing information, lest you end up with just a “faster horse.” In this episode Tom advocates for leaving space for the “creative […]
Tom and Derek discuss the evolution of chat, instant messaging and digital collaboration tools. Are we enabling better working relationships or creating our own metastential crises with so many channels of communication?
Extending on topics consultant Lee Bryant raises in his article, “The Chat Overload is Just Beginning,” we dig into what drives digital trends and what motivates early adopters. As Lee noted, “Early adopters declare things ‘over’ before second wave adopters have even used them. Let’s wait and see what happens at scale,” at what point […]
Derek’s Four Rules for Engagement come into play again as we discuss Pokemon GO. Marketers have an opportunity, but it’s going to take adherence to a few guidelines to make it successful. Don’t be that guy… read the article here. And of course, listen to our podcast… Here’s some fun Pokemon #meta too. The most […]
Tom and Derek take on the origins of “Metastential” – where does the name come from, what does it even mean? We open the conversation on the way to understanding Memes, with the context shifting and cultural relevance, with some favorite cultural themes thrown in. Where concepts overlap, there is treasure…