Tag Archives | project work

Project Launch: GRAMMY365

I am proud to announce the launch of GRAMMY365.com, the online community and exclusive portal for members of the National Academy of Recording Arts & Sciences (NARAS), the organization who awards The GRAMMY. The public-facing portion of the site has information on the Academy’s various outreach programs, charitable activities and legislative action on the behalf […]

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Case Study: Hot Off the Grill

I am researching some awareness programs for a client and in doing so came across this case study on a project of mine from Critical Mass. The Hot Off the Grill advergame put the user behind the grill to serve all their hungry guests by matching icons and clearing the grill. Ads for SUPERVALU stores […]

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Wild Harvest Wins W3 Gold

SUPERVALU’s Wild Harvest “Organify Your World” site has won a W3 Gold Award. The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Winning entries for the W3 Awards are selected by the International Academy of the Visual Arts. The IAVA […]

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Urban Fresh Launches

Urban Fresh Once again, we had a super tight turnaround and media to support so we had to act fast. Urban Fresh is a new store in the Chicago area–a test for Jewel-Osco and an interesting case study in targeting a very specific demographic. As such, we actually had some room to explore new ways […]

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I Love My Cub

We had a very last minute, quick hit sort of request from the client to help promote an anniversary promotion. Our idea, a “Where’s Waldo” sort of digital treasure hunt where users would upload images of “I Love My Cub” stickers they spot around town. The pitch was such a hit that it’s expanded to […]

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Some of My Projects

A bit about my side work:GLONO – I am co-founder of Glorious Noise, an online music and culture magazine. Launched in 2001, GLONO now attracts around 100,000 unique readers a month and has been mentioned in The NME, Rolling Stone, Wired, LA Times, and many many more “mainstream” media outlets. Political Junkies – I also […]

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