Tag Archives | social contract

Podcast Ep. 21 – Social Media’s Broken Promise

Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments. “Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them […]

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Are you a Gear or a Being?

Social Media: Is the time spent doing it for the benefit of your company, or for yourself? This is on everyone’s mind, from the recent Social Media Club PDX meeting, to this Ad Age article by David Armano. The furious reaction on both sides indicates that it is a sore topic for some. The conflict […]

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