Tag Archives | Social Media

The Ultimate Unmasking

It played out like a modern day detective story: A vague clue inadvertently delivered through an off-hand remark…a series of people connected by name and activities…a false name derived from the target’s personal interests…but did it all add up? In this case, it did. And it ended up being stranger than fiction. This week the […]

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Podcast Ep. 21 – Social Media’s Broken Promise

Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments. “Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them […]

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The Donald as a Weed-Pushing Chatbot

As we discussed in episode 17 of the Metastential podcast, “Automated Messaging and Screaming Robots,” there’s a growing movement toward automated messaging in marketing that prompts some big questions. Sure, there are lots and lots of valid use cases for automating certain types of messaging, but do we really think we can simply automate relationships with […]

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Stranger Things Type Generator

Like the rest of America, I became obsessed with the Netflix original series Stranger Things. I am their target demo: A dude of a certain age who grew up when the story is set; I played Dungeons & Dragons with friends (though I was more of a Axis & Allies guy); and I eventually found […]

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Podcast – Tribes and the Dimensions of Empathy

What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]

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