Like the rest of America, I became obsessed with the Netflix original series Stranger Things. I am their target demo: A dude of a certain age who grew up when the story is set; I played Dungeons & Dragons with friends (though I was more of a Axis & Allies guy); and I eventually found […]
Tag Archives | Social Media
What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]
Tom and Derek discuss the evolution of chat, instant messaging and digital collaboration tools. Are we enabling better working relationships or creating our own metastential crises with so many channels of communication?
Derek’s Four Rules for Engagement come into play again as we discuss Pokemon GO. Marketers have an opportunity, but it’s going to take adherence to a few guidelines to make it successful. Don’t be that guy… read the article here. And of course, listen to our podcast… Here’s some fun Pokemon #meta too. The most […]
We like to think of the online experience as being an extension of our real life. We are who we are and while the elements that make up who we are might be expressed differently in the digital world, it’s not a drastically different person than who we really are. It’s variations and shades of […]
I often start content workshops with a simple question: What is content? The answers invariably point to copy, which is an element of content, but not the totality. I then propose that content is anything that conveys meaning: it is copy, and imagery, and video, and even interaction. If it conveys a message—no matter how […]
“The most fruitful and natural exercise for our minds is, in my opinion, conversation.” ― Michel de Montaigne Tom often talks about how social media is just a digital extension of our existing behaviors. That got me thinking about the Miley Cyrus kerfuffle today and whether the fact that her record-breaking Video Music Awards performance is […]
Now this is how you own a joke made at your expense. When The Onion had a little fun with digital marketing’s obsession with integrated campaigns, viral videos and irony, the target of the joke, Tide detergent and agency partner Digitas, decided to wear the joke as a badge of honor—and also try to eek […]
We’re fascinated with celebrities. It’s arguable that we always have been and with the ability to share our fascination and attention with all the other obsessives out there the focus becomes more intense, yet more distributed. Our celebrity psychosis is viral. What’s particularly (peculiarly?) interesting now though is our ability to measure that psychosis. We […]
Wow, where to begin? Um, this is a music video thanking Facebook, for…um…being Facebook? Dedicated on the day of the social network’s IPO, this song and video have to be heard and seen to be believed. “We Are the World” it ain’t. Learn more on their dedicated Facebook page, natch.