Now this is how you own a joke made at your expense. When The Onion had a little fun with digital marketing’s obsession with integrated campaigns, viral videos and irony, the target of the joke, Tide detergent and agency partner Digitas, decided to wear the joke as a badge of honor—and also try to eek [...]
We’re fascinated with celebrities. It’s arguable that we always have been and with the ability to share our fascination and attention with all the other obsessives out there the focus becomes more intense, yet more distributed. Our celebrity psychosis is viral. What’s particularly (peculiarly?) interesting now though is our ability to measure that psychosis. We [...]
Wow, where to begin? Um, this is a music video thanking Facebook, for…um…being Facebook? Dedicated on the day of the social network’s IPO, this song and video have to be heard and seen to be believed. “We Are the World” it ain’t. Learn more on their dedicated Facebook page, natch. TweetFacebookLinkedInTumblrStumbleDiggDelicious
We all know how hard it is to not think about something after that something has been mentioned. Think: Pink Elephants. Now, don’t think about Pink Elephants! Impossible, isn’t it? Now imagine being told not to think about the most notorious, evil, iconic figure of the 20th Century…as part of a game. It’s twisted, it’s [...]
It’s a cliché, but it’s true: life is complicated. That becomes all the more true when trying to boil down complex issues into simple, easily communicated and shared messages. Yet, that’s exactly what’s required of good marketing, a point made all the more sharp by the rise of “memes.” Enter: Kony 2012 The last few [...]
Everyone’s talking about Kickstarter, the online micro-funding service that last week announced that it was on track to disburse more than $150 million to artists this year—that’s at least $4 million more than the National Endowment for the Arts annual budget! It brings me back to a discussion the Glorious Noise crew had at the [...]
There’s an interesting conversation going on over at one of my favorite music communities and both the topic and the related location are near and dear to my heart. A couple of years ago I helped develop the digital and content strategies for an online community called GRAMMY365 that would serve the members of the [...]
So there’s a lot of chatter out there today about Facebook’s announcement that they’re getting into the email game (sort of). Here’s what we know… If this rolls out as Facebook founder and CEO Mark Zuckerberg envisions it then we might just say goodbye to email as we know it since he says Facebook believes [...]
I am having a great time watching this chick have a great time. I only have one question: Is she single? Via The Daily Dish TweetFacebookLinkedInTumblrStumbleDiggDelicious
“Liking” an article that questions the value of Facebook Likes is Metastential. TweetFacebookLinkedInTumblrStumbleDiggDelicious
