Tag Archives | Thoughts

Podcast Ep. 11 – Elements of Story

We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]

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Have We Created a Monster?

From the not-yet-created How to Be a Good Client files: How to Avoid Creating a Monster. Anyone who has done work-for-hire in a creative field has experienced the frustration and humility of having to “Frankenstein” a solution. We try to avoid it by presenting our favorite solution in a certain order—and no matter what we […]

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Podcast – Tribes and the Dimensions of Empathy

What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]

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I Saw The Light

I grew up riding dirt bikes. I’d spend hours upon hours in all manner of weather tearing up the ravine behind my parents’ house in Michigan. Because they wanted me to learn the value of work and a dollar, I had to pay for all of my own maintenance and fuel for the bikes, which […]

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