Tag Archives | Thoughts

Podcast Ep. 19 – 3D Printing FTW!

Apple did what Apple does by forcing us all to change our ways because… “courage.” Yes, Apple has killed the headphone jack but gave us wireless earbuds. Of course, there must be hundreds of people out there who have already lost one of those earbuds, because…dumb. Leave it to 3D printing to solve the problem […]

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Podcast Ep. 11 – Elements of Story

We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics: The McGuffin Callback Creative tension Story arc Elements of Storytelling from Derek Phillips These tactics not only help to drive narratives, […]

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Have We Created a Monster?

From the not-yet-created How to Be a Good Client files: How to Avoid Creating a Monster. Anyone who has done work-for-hire in a creative field has experienced the frustration and humility of having to “Frankenstein” a solution. We try to avoid it by presenting our favorite solution in a certain order—and no matter what we […]

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Podcast – Tribes and the Dimensions of Empathy

What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]

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