Tag Archives | Thoughts

How Many Degrees Too Far?

In journalism it’s generally accepted that the closer to the source you get the more reliable your reporting is. Primary, named sources are basically as unassailable as you can get—the quality of their information not withstanding. The point it you don’t want too many filters between you and the story.As I browse the marketing blogger […]

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Is There and Echo In Here?

Amber at Altitude Branding touches on something I’ve been thinking for a while: what is the point of all these marketing blogs? Who is our audience and what are we trying to say? We’ve established some traction and a rather comfortable community around social media now, replete with some gurus and thought leaders, figureheads, even […]

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Demystifying Demand Generation

I’ve been thinking a bit about Demand Generation and the elements that create demand. As such, I’ve been doing some research and have to admit that a lot of what I see comes off as either a lot of theories based on analysis of data and trends (but not much practical application) or straight up […]

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Who Do You Serve?

Being a strategist it’s sometimes easy to get caught up in paralysis by analysis. The data and the insights sometimes swirl around in our heads and overwhelm. The sheer amount of data available today can boggle the mind (literally) and leave you with so many options that it’s hard to choose a path and go […]

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