Tag Archives | Trend Spotting

Podcast Ep. 19 – 3D Printing FTW!

Apple did what Apple does by forcing us all to change our ways because… “courage.” Yes, Apple has killed the headphone jack but gave us wireless earbuds. Of course, there must be hundreds of people out there who have already lost one of those earbuds, because…dumb. Leave it to 3D printing to solve the problem […]

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The Donald as a Weed-Pushing Chatbot

As we discussed in episode 17 of the Metastential podcast, “Automated Messaging and Screaming Robots,” there’s a growing movement toward automated messaging in marketing that prompts some big questions. Sure, there are lots and lots of valid use cases for automating certain types of messaging, but do we really think we can simply automate relationships with […]

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Podcast – Tribes and the Dimensions of Empathy

What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]

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Miley Cyrus and The Tyranny of the Mundane

“The most fruitful and natural exercise for our minds is, in my opinion, conversation.”  ― Michel de Montaigne Tom often talks about how social media is just a digital extension of our existing behaviors. That got me thinking about the Miley Cyrus kerfuffle today and whether the fact that her record-breaking Video Music Awards performance is […]

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Keeping It Simple Can Be Stupid

It’s a cliché, but it’s true: life is complicated. That becomes all the more true when trying to boil down complex issues into simple, easily communicated and shared messages. Yet, that’s exactly what’s required of good marketing, a point made all the more sharp by the rise of “memes.” Enter: Kony 2012 The last few […]

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Undermining Political Advertising

I often say that the old advertising paradigm of Interrupt – Repeat is over. While some online advertisers are fighting that for all their worth with pop-over ads and other user annoyances, the facts are that people can opt out of advertising—and they are at increasing rates. But it’s not just online viewers who are […]

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Drunk from the layers of Meta

So, we all love MadMen, but now we can live la Vida Mad with the furniture too.  It was only a matter of time before Design within Reach got smart and provided the furniture too.  I want to write a note to my good friends at Duchess Clothier. Time to make a Draper and a […]

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