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Podcast Ep. 21 – Social Media’s Broken Promise

Back in the early days of social media we used to laugh at clients and nay-sayers who were afraid of “losing control” of a conversation or encountering negative comments. “Pishaw!” we’d reply and then educate them on the value of starting conversations with their customers and followers. After all, the conversations were happening with them […]

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Podcast – Tribes and the Dimensions of Empathy

What’s in a Tribe? Marketers have co-opted the term, but Tom and Derek take on the dimensions of tribe we see today. Often when observing “Tribal” behavior from the outside we are missing the internal structures that can teach us so much about human behavior and motivation. Looking at the ever-present Pokemon Go again as […]

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Miley Cyrus and The Tyranny of the Mundane

“The most fruitful and natural exercise for our minds is, in my opinion, conversation.”  ― Michel de Montaigne Tom often talks about how social media is just a digital extension of our existing behaviors. That got me thinking about the Miley Cyrus kerfuffle today and whether the fact that her record-breaking Video Music Awards performance is […]

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