Amber at Altitude Branding touches on something I’ve been thinking for a while: what is the point of all these marketing blogs? Who is our audience and what are we trying to say?
We’ve established some traction and a rather comfortable community around social media now, replete with some gurus and thought leaders, figureheads, even some who are willing to rock the boat.
We have collected a mantra of sorts, and a series of social media truths. We may even be right about some of them. But our translation skills sometimes leave a bit to be desired.
It’s comfortable in the echo chamber, because we can put one of our sound bites on Twitter and readily and immediately have the comfort of a bunch of replies saying “Amen”. We can put a post on our blog that outlines the truths we hold to be self evident as social media advocates, and we can be confident that there will be a trove of comments lauding us (or at the very least, merciful silence).
She goes on to advocate for better promotion of our ideas to those who may not already be in-the-know (but nonetheless holding the purse strings), but I am still wondering what is the point to so many of our actions? As a marketer and (basically) social creature, I appreciate the sharing that occurs with posting our findings and favorite trends. I also totally love the convenience and reach afforded with tools like Twitter. But I am not sure of the value of thousands of followers of what are basically trivial notes mixed with the occasional bit of valuable information (usually in the form of a link to some other blog).
I don’t have any answers; it’s something I’m struggling with on this blog. But I am curious to see if the dearth of marketing blogs and self congratulating media has hit critical mass. Is it a sign that too many marketers have too much time on our hands? Or are we simply more interested in promoting ourselves than the products and services of our clients?