Account Guy: Here’s the situation: the client has this much money, this much time, and needs this deliverable by the time. What cane we do?
Creative: Well, we can’t do that.
Account Guy: OK, what can we do?
Creative: I could do it if I had more money and more time.
Account Guy: Well, we don’t have either so…
Creative: I also would change the deliverable.
Account Guy: Change the deliverable? To what?
Creative: I don’t know yet, but not that.
Account Guy: Well, we can’t. So what can we do given the situation?
Creative: I want to change the situation.
Account Guy: We can’t change the situation.
Creative: I’d like to change the situation.
Creative: You don’t know that we can’t change the situation.
Account Guy: I am pretty sure we can’t change the situation.
Creative: But you don’t know it.
Account Guy: I am almost positive.
Creative: How do you know? I mean, how do you know for sure. You don’t, do you?
Account: The client told me what she had and what she needed.
Creative: But she doesn’t know what she needs.
Account Guy: And what does she need?
Creative: I don’t know. I need more insights.
Account Guy: So you’re saying we can’t do anything for her?
Creative: Well, we could do something shitty.
Account Guy: That’s not going to fly. We can’t do something good with what we have?
Creative: It’s not going to be exactly what she needs.
Account Guy: Can it be close?
Creative: It’s not going to win a Cannes Lion.
Account Guy: But will it get close to meeting her needs?
Creative: I guess, but I want to do it in Flash.
Account Guy: Can you do it in this budget?
Account Guy: Then we can’t do it in Flash.
Creative: Then it’s going to suck.
Account Guy: So can we do it or not?
Creative: I need a brief.
Account Guy: I have a brief, did you read it?
Creative: I thought that was the SOW.
Account Guy: It has the same info.
Creative: But it’s not in our brief template.
Account Guy: If I put it in the template can I tell the client we can do this work?
Creative: Do what you want, you’re the account person.
Account Guy: Great. It’s due on the Friday before 4th of July.