I love this for about a hundred reasons. Word Lens is a brand new App, with a very compelling value prop… but the real reason I fell for it immediately is the demo. Take a look- I want you to experience the discovery for yourself:
Okay, so why am I so into this? First of course, augmented reality is coming, and this is a fantastic early implementation that meets a need, right now. About a year ago, I worked on a huge pitch to a high-tech company who was selling a “reader” device with similar features, but here it is right on my mobile- now.
But the real reason is the demo. It is a beautiful example of content optimization for the Web. The features and benefits are self-evident, without any unnecessary language. This dog does tricks, without bullet points or disclaimers (are you listening Microsoft and Intel?) It came to me via Twitter (Thanks @semaphoria) and I bought it within 5 minutes. For me, a perfect example of Socially Optimized Content leading to revenue.
and got this…
SCHOOLS SO HAPPY OF AXIS, YOU ARE TO MY WIFE JUDY YOU MASTER.
—Maybe I need to read the instructions.