Podcast Ep. 11 – Elements of Story

Javier
We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics:

  • The McGuffin
  • Callback
  • Creative tension
  • Story arc

These tactics not only help to drive narratives, but can be applied to your overall digital customer journey.

We also give you the five (+1) movies you MUST see.

But seriously, what IS the story, morning glory?

BONUS: Our favorite example of call back

The Metastential Podcast is supported by Connective DX. Theme music by Josh Boisvert and INDIANHEAD.

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