We recently talked to our good friend Julie Sabey about storytelling and brand, which led us to a deeper consideration of the elements that make up different stories. We’ve identified four distinct storytelling tactics:
- The McGuffin
- Creative tension
- Story arc
These tactics not only help to drive narratives, but can be applied to your overall digital customer journey.
We also give you the five (+1) movies you MUST see.
But seriously, what IS the story, morning glory?
BONUS: Our favorite example of call back