Jeff Jarvis reports on the dying newspaper industry as the Newspaper Association of America said newspaper ad revenue fell 14 percent in the first quarter overall and 35 percent in job and real estate classifieds.
Like everyone, newspaper editors need to find a way to differentiate their products. If they deliver the same information as web resources, they’ll never be able to compete. So what is it newspapers have that news sites don’t? A lot of times, it’s history and credibility. The New York Times is still the “paper of record” (despite Jayson Blair, et al.) and can leverage that cache with access most start-ups can’t touch. Newspapers should probably think about usability; how do people interact with newspapers and what is it they expect? Solve that riddle and it may be happy days again for the Old Grey Lady.